My Projects
SAWAR Digital – Digital Strategy & Website Development
Status: Completed (Website) | Ongoing (Digital Strategy)
Role: Digital Strategist, Web Developer
Designed and launched SAWAR Digital’s complete website structure.
Developed service pages for SEO, digital marketing, web development, and data analytics solutions.
Planned the long-term digital roadmap including content strategy, brand positioning, and analytics setup (GA4 + GTM).
Currently preparing SEO structure, tracking setup, and lead-generation strategy.
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Yasir Auto Workshop – Website + Local SEO + Digital Strategy
Status: Completed (Website) | Upcoming (Marketing)
Role: Project Manager, Digital Strategy Lead
Built a complete, SEO-ready website to showcase workshop services.
Structuring a local SEO plan (Google Business Profile optimization, keywords for Karachi region).
Preparing social media presence, service-based content strategy, and local ads roadmap.
Insight Engineering Services – Website + Digital Positioning
Status: Ongoing
Role: Digital Strategist, Project Manager
Working on a complete website including Home, About, Mission, Vision, Services, Energy Products, and Contact.
Creating brand positioning as a professional Engineering & Energy Services company in Karachi.
Adding SEO foundation, products catalog structure, and future PPC strategy for leads.
Integrating data-driven decision models for market analysis (Data Analytics + Dashboard Planning).
ZA Furniture – Website + Social Setup + SEO Planning
Status: Website Completed | Marketing to Begin
Role: Digital Marketing & Strategy Consultant
Designed a modern website to present furniture products and collections.
Planned SEO structure (product keywords, furniture trends, buying intent search phrases).
Preparing catalog-based marketing strategy for future Facebook & Instagram ads.
Drafting PPC funnel and conversion tracking plan.
The Italian Restaurant – Branding + Website + Future Digital Campaigns
Status: Website Completed
Role: Digital Strategy & Analytics
Developed website to highlight menu, ambience, and ordering options.
Set foundation for food-industry SEO and Google Maps optimization.
Planning GA4 + GTM tracking for order clicks, menu views, and user behavior.
Social media content strategy (reels, promos, food shots) ready for launch
Bun Shaw – Digital Marketing Benchmark Project
Status: Starting (Flagship Marketing Project)
Role: Digital Marketing Manager (Lead)
Creating a full digital marketing ecosystem:
Brand identity + Content strategy
SEO for fast-food delivery searches
Google Ads campaign plan: “Best Burgers Near Me,” “Zinger Deals,” etc.
Instagram/Facebook ad funnel: Awareness → Engagement → Orders
GTM + GA4 tracking: Order clicks, menu visits, WhatsApp orders
This will be your signature, case-study project to show real marketing impact.
Women of Color on the Move – Social Media Management (Volunteer)
Status: Completed
Role: Social Media Manager
Improved online engagement through structured content planning.
Supported brand visibility and post performance analytics.
Strengthened practical experience in SMM and international digital communications.
🎯 Project Categories I Work On
To help clients understand your strengths:
Digital Marketing Projects
SEO (Website Optimization, Local SEO)
Google Ads Strategy
Social Media Content Systems
Digital Branding
Marketing Funnels (Awareness → Conversion)
Data Analytics Projects
GA4 Dashboards
Google Tag Manager Setup
Marketing Performance Reporting
Customer Behavior Insights
Digital Strategy & Project Management
End-to-end website development
Digital transformation roadmaps
Content strategy planning
Technical execution & tracking setups